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Why more businesses are investing in thought leadership
More business leaders are turning to thought leadership - well-written articles that reflect their experience, insight and values.

Janey Revill
Jun 91 min read
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How to get media coverage in 2025 - what journalists actually need from your press release
Despite what some corners of LinkedIn might suggest, media coverage isn’t dead.
But it has become more competitive - and far more selective.

Phil Winter
Jun 92 min read
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Social media isn’t PR - but here’s where they overlap
PR is about shaping perception over the long game. It’s a thoughtful, long-term approach requiring consideration and consistency. It focuses on the story you want your audience to understand about your business - who you are, what you stand for, and why you matter.

Janey Revill
May 192 min read
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Why every business needs a PR strategy
PR is about how your business comes across - to customers, stakeholders, investors, journalists, or future hires. It’s about tone, timing, consistency, and credibility.

Janey Revill
May 192 min read
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PR vs Marketing vs Advertising: Same game, different roles
PR is all about shaping how others see you - and, crucially, building trust. It’s not about making noise for the sake of it. It’s about credibility, timing, and good judgement.

Janey Revill
May 192 min read
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Why great photography and video can make or break your media coverage
When you’re after media coverage, a strong story is always the starting point. However, the right photography and video can really lift your story, making it much more likely to get noticed and shared.

George Fryer
May 123 min read
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Navigating a media crisis
No business looks forward to a crisis, but when one arises, knowing how to handle it is essential. This guide outlines practical steps to help you manage a media crisis with confidence and care.

George Fryer
May 12 min read
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Choosing the right social media platforms for your business
In today’s digital environment, having a social media presence is a must for business success. But with so many platforms available, how do you know which ones are right for your business? The key lies not in being everywhere, but in being where your audience is, and doing it well.

George Fryer
Mar 133 min read
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