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More business leaders are turning to thought leadership - well-written articles that reflect their experience, insight and values.

Despite what some corners of LinkedIn might suggest, media coverage isn’t dead. But it has become more competitive - and far more selective.

PR is about shaping perception over the long game. It’s a thoughtful, long-term approach requiring consideration and consistency. It focuses on the story you want your audience to understand about your business - who you are, what you stand for, and why you matter.

PR is about how your business comes across - to customers, stakeholders, investors, journalists, or future hires. It’s about tone, timing, consistency, and credibility.

PR is all about shaping how others see you - and, crucially, building trust. It’s not about making noise for the sake of it. It’s about credibility, timing, and good judgement.

When you’re after media coverage, a strong story is always the starting point. However, the right photography and video can really lift your story, making it much more likely to get noticed and shared.

No business looks forward to a crisis, but when one arises, knowing how to handle it is essential. This guide outlines practical steps to help you manage a media crisis with confidence and care.

In today’s digital environment, having a social media presence is a must for business success. But with so many platforms available, how do you know which ones are right for your business? The key lies not in being everywhere, but in being where your audience is, and doing it well.