In addition to the case studies, we created a series of articles that formed a central part of the report. These articles highlighted the key achievements and developments over the year. We also put together impact reports of several hero projects, including the Carbon Clinic Workshops, the Climate Changemakers programme, and the University of Hull partnership. We focused on presenting each project’s contributions clearly, while ensuring the content was engaging and highlighted the meaningful impact of their work.

Several of our press releases from the past year featured prominently in the report, playing a key role in shaping its overall narrative and strategic positioning.

This project highlights how we helped shape Oh Yes! Net Zero's Year Three impact report, from creating engaging content and providing strategic input to ensuring the report effectively communicated their achievements and future goals.

For this project we had a clear creative vision. They say a photo tells a thousand words, and we knew the thing which would really take this story up a notch was the photos. Not only could these images be used as part of a comprehensive media package, but if done right, they could be used time and time again in project bids, internal reports, on social media and much more.

Although our team pride ourselves on our exemplary written skills, we also know how important other media is for telling a client’s story. We are experienced in working closely with a range of talented photographers and videographers to make our client’s vision come to life, and convey the story in images as well as words.

Whether it's working with their experts to craft thoughtful commentary on breaking industry news, or developing comprehensive thought leadership on topics like AI compliance challenges, we ensure every piece of content positions Rubicon Bridge at the forefront of regulatory technology conversation.

This integrated strategy is helping to build positive recognition for Rubicon Bridge as the experts businesses turn to when navigating complex international regulations. It's about transforming their technical knowledge into industry influence, ensuring their game-changing solutions get the attention and understanding they deserve.

We staged a photocall with the entire Integra team, capturing the moment with photos and drone video. Bear in mind the news was still under wraps at the time!

We focused on the people, the passion for sustainability, and the difference Integra is making in the community. Instead of just listing facts, we made sure the message was warm, clear, and easy for anyone to get behind. We also spread the word on social media and scripted communications to employees, clients, partners, suppliers and sub-contractors.

By getting the word out through trusted media and making the story personal, we helped Integra’s big news get the attention it deserved. The response was fantastic. The news gained lots of positive coverage, and a real sense of pride for everyone involved.

With so many stakeholders involved, you might expect a complicated approval process - but because we know this sector inside out, the press release didn’t need many amendments. Even when one of the projects changed midway through, we quickly and smoothly incorporated the feedback. There were definitely a few moments where it felt like herding cats, but we kept things moving with a sense of humour.

Once we had the all-clear, we tailored the story for industry insiders and the wider public, highlighting the engineering expertise and what these projects mean for Scotland’s infrastructure. We secured extensive media coverage in leading trade and national Scottish titles, including New Civil Engineer, Bridge Design and Engineering, The National and The Herald, to name just a few!